beauty expert

If you Google search for beauty, you will find wikipedia in the number one spot. According to wikipedia, “Beauty is a characteristic of a person, place, object, or idea that provides a perceptual experience of pleasure, meaning, or satisfaction.”

There are many industries, products and brands that have built themselves up on celebrating beauty or apparently enhancing our beauty.

 

Take for example the famous Dove ‘Campaign for Natural Beauty’ (see youtube insert above) where they celebrate beauty as a form of diversity and uniqueness and associate their brand with the simple and natural rather than the traditional slim and perfect model beauty that we are used to in popular media. The clip above is a popular youtube advertising phenomenon where Dove used social networking to provide this clip of a model without any makeup and what she finally becomes when a team of makeup artists, hairdressers and graphic artists are part of the process. I have always enjoyed wathcing this campaign.

Beauty competitions (pageants) can be seen across the world and now across the web e.g. www.insearchoftheworldsmostbeautifulwoman.com/main.php which is a growing market due to the low barriers to market, the reach of the readership and the driving need for the contenders to be considered the most beautiful.

Plastic Surgery is a growing industry where we can be cut and pasted to suit our tastes and those of others. Most people know someone or at least of someone who has had a breast enlargement, a nose job or their teeth straightened.

Day after day we are bombarded with images of what we consider to be beautiful men and women, so what is it that makes people attractive?

So, what makes us attractive? According to research - particularly with men, they find that averageness and symmetry in a face are components for finding a woman attractive.

Apparently, for women it is till more about control and ability to provide for the family. Apparently, females are more scent-oriented and use this sense to select or reject potential partners according to the suitabiity to their immune system. Healthy babies are more likley to be born in this instance.

 

Molton Brown