Professional hair care lines have been launched by several companies, like the Formula Latina which is a line of hair care products designed especially for Latina hair, or the SHUGA professional hair care line for the salon market, introducing eight retail and professional use products. Other smaller professional hair care lines are Ariella Inc. for the retail users or DevaConcepts, which has proved to be a groundbreaking professional hair care line.

Formula Latina

Every professional hair care line has its specialty, and the Formula Latina specializes in eliminating frizz and adding shine to the hair. It is the first complete line of professional products dealing with the top Latina hair concerns. For a Latina woman, beautiful hair is what makes her alluring and captivating. Formula Latina caters to all her hair needs and helps to celebrate her dynamic spirit.

This professional hair care line is appropriate for all hair types, from thick and curly to fine and straight to normal, color treated and damaged. It is basically designed with the Latina woman in mind, but can also work as a professional black hair product.

SHUGA

The SHUGA professional hair care line has SHUGA complex in all its products, which includes yogurt proteins, natural plant and milk sugars. The SHUGA shampoo and conditioner minimize color fade especially in highlighted hair. It is a product of Ariella Inc. and the products of this hair care line are the hottest new professional hair products in the market because there has been extensive salon testing and scientific research carried out on them.

DevaCurl

DevaCurl is the professional hair care line belonging to DevaConcepts and it minimizes detergent to replenish, restore and protect hair. More than 65% of the women in the US have curly hair, which is most vulnerable to damage. Hence in DevaCurl harsh lathering and dehydrating detergents are removed, which is found in most shampoos. Hence the cleansing agents are purely natural and the blends are botanical. This adds condition, shine and moisture to the natural or permanent waves and color treated hair.

The other products in the DevaCurl professional hair care line are ultra creamy instant conditioners, which restore, hydrate and neutralize detergent and product residue. There is a moisture supplement also with specially selected botanicals and enriching proteins and there is also a moisture-lock spray that can put an end to frizz. It gives the hair a shine and holds the curls for a long time.

Dove

Dove has also launched its new professional hair care line with 13 products in the US market. These include shampoos, conditioners and specialty treatments for colored hair. The products cater to every type of requirement, from shampoos which have anti-aging and anti-frizz properties to products which are hair styling products and specific hair colors. Actually the new Dove professional hair care line addresses issues where serious cases of hair damage have been involved.

All the companies who have a professional hair care line provide special services to their customers, who can get help and advice from professionals through the telephone or by email.