Affordability is the main feature of the vehicles in the Saturn car family produced by General Motors; the Saturn division includes family cars, SUVs, regular vehicles and minivans. The reduction in fuel consumption combined with good pricing represent essential elements that count on the Saturn car market. This manufacturing strategy was integrated by General Motors as a marketing strategy to gain market dominance over thier toughest competitors: the Japanese car producers. Thus, General Motors started to sell low-priced Saturn car models in the early 1990s.

The first Saturn car designs to hit the market were the S Series that included sedans, wagons and coupes. They distinguished themselves within the wide General Motors range of products by the use of revolutionary special platforms and a design meant to resist to denting through improved durability systems.

Back in the 90s one single plant in Tennessee is in charge of the whole Saturn car production. Back then these cars were the most fuel-efficient of their time with a gas consomption rating of forty miles per gallon. Then, depending on the model, a Saturn car had somewhere between 85 and 124 horsepower.

The new millennium didn’t bring any significant change in the Saturn car line; the interior was given more attention in terms of good looks, but the Saturn brand seems a bit neglected by the mother company. With dropping sales attracting the executives attention, General Motors finally made a move in the direction of creating a new Saturn car division: the L Series. The basis for the project was the sedan as a means to rekindle the public interest in Saturn car models; the Saturn Ion and the Vue got the challenge of impressing the market together with the hybrid green Saturn car.

If compared to the first Saturn auto, present-day Saturn vehicles have changed and improved a lot. Instead of the plastic panels used for the first models, steel is now used for safety purposes, not to mention that it is more practical. Moreover, any modern Saturn car could bear the marks of the European GM models like the Opel.